Hi!
my name is Mikhail Gusev, I am a designer and art director.
Portfolio on Behance, Medium blog (in russian), email: mikhail.a.gusev@gmail.com
Portfolio on Behance, Medium blog (in russian), email: mikhail.a.gusev@gmail.com
I have 10 years of very diverse experience: I was the art director of a design studio from the top 100 digital production studios in Russia, was responsible for the brand and product on the side of the company and run my own projects. During the work, I formulated my approach, combining planning, design and imagery to create a meaningful finished product. Understanding artistic metaphors, agendas, and cultural contexts in design is important as well as hypothesis testing, KPI, and decision reasoning. I understand when it is appropriate to read trends and follow them, and when you need to dig deeper into brand and product identity.
My previous experience taught me to understand unfamiliar tasks, analyze user behavior, come up with capacious metaphors, draw up a project structure, user scenarios, and design interfaces. I can guide creative specialists in the right direction, helping to keep a holistic vision of the project. I know how to make logos and brand identity, have experience in introducing corporate identity in digital, printing and packaging. I make concept presentations, and then guide it to production, direct shootings of the campaigns.
Share my thoughts in blog and on conferences: Russian Internet Forum in Moscow and Speak conference in Saint-Petersburg.
Share my thoughts in blog and on conferences: Russian Internet Forum in Moscow and Speak conference in Saint-Petersburg.
AREAS OF ACTIVITY
Logos;
brand concepts;
corporate identity of products and companies;
making clothes;
web design;
interface design;
user experience;
mobile applications and games;
graphic design and printing;
photography and video production.
AWARDS × RUNET RAITING
Best Mobile App // Creativity, hobby and learning. Silver // Knigi Kratko 2018 //
Best Design nomination // Boligus.ru 2015 //
Best web site nomination // Health And Beauty // Spa Big Salts 2015 //
MY EXPERIENCE
Tiho clothing brand
creative director, fashion designer
Brand presentation in portfolio
Post about working on a brand logo (in russian)
Developed the logo, brand concept and corporate identity of the brand, the design of fittings, packaging and product delivery. Was responsible for all the visual communications of the brand.
In a team with a designer and constructor, developed the concept and design of all clothing collections.
Organized and supervised the photo and video shootings of all collections, and also shot by myself. Developed the concept of campaigns, found locations.
I picked up suitable fabrics, materials and accessories for collections in Russia, Italy and France. Worked in Italy with clothing designers in the development of the collection.
Peach design studio
art director, web and graphic designer
Participate in the development of most of the studio's projects as an art director and designer. Supervised the work of four designers, organized communication with developers, developed concepts and presented them to clients.
Over the past few years, we have developed a small four-person web studio into full-fledged company in the digital design market with a solid portfolio, entered the top 100 Tagline digital production studios in Russia and became partners with the country's largest creative agencies.
INDIVIDUAL ACTIVITIES AND OWN PROJECTS
Own projects help creative development and professional growth along with education and travel. This is an opportunity to work on interesting tasks and help young companies.
Puzzle game for iOS and Android «Live Rebuses»
The author of the idea, creative and art director, game designer.
The first experience of game design, working with animation and voice acting of characters. The app was selected by Apple as the "Great App for Kids" and featured on the App Store homepage. Throughout the year, Live Rebuses occupied 1 and 3 places in their categories in the New and Interesting section for iPhone and iPad, respectively.
«Brovi-Morkovi» ("Eyebrows of Carrots")
A network of fresh and healthy food kiosks. Co-founder, author of the name, brand concept and design of mobile kiosks.
Best Mobile App // Creativity, hobby and learning. Silver // Knigi Kratko 2018 //
Best Design nomination // Boligus.ru 2015 //
Best web site nomination // Health And Beauty // Spa Big Salts 2015 //
MY EXPERIENCE
Tiho clothing brand
creative director, fashion designer
Brand presentation in portfolio
Post about working on a brand logo (in russian)
Developed the logo, brand concept and corporate identity of the brand, the design of fittings, packaging and product delivery. Was responsible for all the visual communications of the brand.
In a team with a designer and constructor, developed the concept and design of all clothing collections.
Organized and supervised the photo and video shootings of all collections, and also shot by myself. Developed the concept of campaigns, found locations.
I picked up suitable fabrics, materials and accessories for collections in Russia, Italy and France. Worked in Italy with clothing designers in the development of the collection.
Peach design studio
art director, web and graphic designer
Participate in the development of most of the studio's projects as an art director and designer. Supervised the work of four designers, organized communication with developers, developed concepts and presented them to clients.
Over the past few years, we have developed a small four-person web studio into full-fledged company in the digital design market with a solid portfolio, entered the top 100 Tagline digital production studios in Russia and became partners with the country's largest creative agencies.
INDIVIDUAL ACTIVITIES AND OWN PROJECTS
Own projects help creative development and professional growth along with education and travel. This is an opportunity to work on interesting tasks and help young companies.
Puzzle game for iOS and Android «Live Rebuses»
The author of the idea, creative and art director, game designer.
The first experience of game design, working with animation and voice acting of characters. The app was selected by Apple as the "Great App for Kids" and featured on the App Store homepage. Throughout the year, Live Rebuses occupied 1 and 3 places in their categories in the New and Interesting section for iPhone and iPad, respectively.
«Brovi-Morkovi» ("Eyebrows of Carrots")
A network of fresh and healthy food kiosks. Co-founder, author of the name, brand concept and design of mobile kiosks.
+7 999 232 02 11
mikhail.a.gusev@gmail.com
mikhail.a.gusev@gmail.com
